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Taste the New Edelweiss Peach: Now Available in Malaysia! 🍑✨

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 Exciting news for beer lovers in Malaysia – Edelweiss Peach has officially landed, bringing a delicious twist to the classic wheat beer we all know and love! This latest innovation from Heineken Malaysia Berhad combines the crisp, refreshing taste of wheat beer with a subtle touch of sweet, juicy peach. The result? A vibrant, fruity brew that’s sure to awaken your senses and add a playful burst of fun to your everyday moments. Now available in convenient 320ml cans, you can find Edelweiss Peach at selected supermarkets, hypermarkets, and convenience stores across Peninsular Malaysia. This new variant is crafted from golden wheat and infused with the essence of fresh peaches, delivering a refreshingly bright flavor that’s as smooth as it is satisfying. Whether you’re enjoying it with friends or winding down after a long day, this peachy brew is here to make your moments a little sweeter. Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, shared her excitement: “We’re thrilled to
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Tiger Soju Flavoured Lager's Launch Party: A Night Where Bold Met Playful

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Imagine stepping into a world where classic Tiger gets a vibrant twist. That's exactly what happened at the epic launch party for Tiger Soju Flavoured Lager. 4,500 guests were whisked away on a night of electrifying discovery. A neon-lit tunnel served as the portal, transporting attendees into a space buzzing with playful energy. The air crackled with anticipation as guests got their first taste of the Gutsy Grape flavour. This wasn't just about sipping a new beer, it was an invitation to unleash your inner party animal. The "Twist Makeover" station was a playground for self-expression. Bold makeup and unexpected accessories helped attendees embody the playful spirit of the night. Feeling like a rockstar? Head to the Tiger Soju Flavoured Lager Bar for exclusive cocktails that blended the new brew with exotic omija berry and ginger flower. Delicious Asian snacks from MiX.Store kept the party fuelled for all the fun. The soundtrack of the night was a vibrant mix. Local
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Experience a Refreshing Bold Twist to the Iconic Asian Brew with Tiger Soju Flavoured Lager

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KUALA LUMPUR, 15 th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape. Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences. See the twist, taste the twist and feel the twist as you enter the world of Tiger Soju Flavoured Lager at the launch party happening at Tropicana Gardens Mall Convention Centre on 10 th May 2024 from 7 PM to 12 AM. At the event, guests can redeem complimenta
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Make it “Our Day to Remember” with Guinness this St. Patrick’s Day

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KUALA LUMPUR, 5 th March 2024 – Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together.  St. Patrick’s Day is often celebrated over a pint of Guinness with loved ones. To make this year extra memorable for fans, the brand is giving people the power to add their personal touch to the celebration. For the first time ever, Guinness Malaysia is introducing St. Patrick’s charms via AR to showcase their unique touch and give life to their pint. All Guinn
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House of Guinness | Mission To Discover The Innovation Of Guinness Draught In A Can

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Guinness Malaysia’s first-ever mission-based immersive experience is now available for consumers to enjoy until mid-September. Guinness Malaysia just introduced Guinness Draught in a Can to the local market early this year, offering all Guinness lovers to enjoy the same smooth and creamy texture of a pub-poured pint from the comfort of their own homes. To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has brought this to the next level by launching House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.  “We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they
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Fantastic Father’s Day Timepiece Gift Guide from Red Army Watches

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Surprise your dad this Father’s Day with exciting timepiece from Red Army Watches Once a day every year comes a day that honours the unsung hero of our lives, who are our guide, our protector and more, helping us become who we are meant to be: our fathers. To commemorate this memorable occasion, Red Army Watches is showcasing our curated Fantastic Father’s Day Timepiece Gift Guide where we share a selection of men’s watches across our collection of boutiques watch brands, each with a unique style and themed for a special aspect of dad in our lives. Laco Bronze Series Dad, you helped me learn to love the classics There’s something to be said for the good old days whether it’s the lines of a vintage car or a vinyl record. For dads who helped us appreciate the classics, the LACO Bronze series will be a gift he will cherish for Father’s Day. This timepiece is driven by the multi-layered patina which forms on a bronze case during the first weeks and months and protects the material from cor
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The All New PS2/02 Cuxedo | SEVENFRIDAY

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 Have you heard about SEVENFRIDAY before? Or do you SEVENFRIDAY accessories? You see Classy is not something immediately associated with SEVENFRIDAY, but this time, our fiendishly clever designers decided to marry ancient metallurgic technique with a classic interpretation of their signature multi-layered dial. The animation ring hits you immediately with its distinctive copper and brass effect known as Damascene; an ancient process which has been lost to time and is recognizable only by the unique wave patterns in the alloy itself! This then is contrasted with the stainless steel bezel and crown in gun metal PVD, giving the watch a more masculine feel with which our brand is more often associated with. Yet another twist awaits. Our creative little tinkerers now surprise us with a classic opaline white dial, surrounding a copper inner ring, itself interspersed with 10 applied luminous hour markers. The final layer is made of gun metal Geneva stripes, incorporating a skeletonized sectio
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