Taste the New Edelweiss Peach: Now Available in Malaysia! 🍑✨

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 Exciting news for beer lovers in Malaysia – Edelweiss Peach has officially landed, bringing a delicious twist to the classic wheat beer we all know and love! This latest innovation from Heineken Malaysia Berhad combines the crisp, refreshing taste of wheat beer with a subtle touch of sweet, juicy peach. The result? A vibrant, fruity brew that’s sure to awaken your senses and add a playful burst of fun to your everyday moments.


Now available in convenient 320ml cans, you can find Edelweiss Peach at selected supermarkets, hypermarkets, and convenience stores across Peninsular Malaysia. This new variant is crafted from golden wheat and infused with the essence of fresh peaches, delivering a refreshingly bright flavor that’s as smooth as it is satisfying. Whether you’re enjoying it with friends or winding down after a long day, this peachy brew is here to make your moments a little sweeter.

Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, shared her excitement: “We’re thrilled to introduce Edelweiss Peach to the Malaysian market. This vibrant new variant has already been a hit with consumers, and we’re proud to offer a flavor experience that celebrates the lighter, more enjoyable side of life. Our ‘Feel the Peach’ campaign perfectly embodies this spirit, and we can’t wait to see how our consumers make Edelweiss Peach part of their everyday moments.”

Join the ‘Feel the Peach’ Campaign

To celebrate the launch of Edelweiss Peach, the brand has introduced the fun and lively ‘Feel the Peach’ campaign. A playful spin-off of the popular ‘Feel the Alps’ campaign, this new initiative captures the sweet, fuzzy essence of peaches and invites you to savor life’s simplest pleasures. Keep an eye out for Edelweiss Peach booths at selected hypermarkets and supermarkets throughout October – it’s the perfect chance to taste this new sensation for yourself!

Exclusive Promotions and Merchandise

As part of the launch, Edelweiss is also offering some exciting promotions and limited-edition merchandise. Head to AEON and other participating outlets to immerse yourself in the world of Edelweiss, where you’ll find everything from stylish backpacks and trendy tote bags to free cans of Edelweiss Peach. But hurry – these exclusive goodies are only available while stocks last!

Edelweiss Peach is available at selected outlets across Peninsular Malaysia, including supermarkets, hypermarkets, convenience stores, and online via Drinkies.

For more details on the ‘Feel the Peach’ campaign and upcoming promotions, follow Edelweiss on Instagram.

Important note: Edelweiss and all related promotions are strictly for non-Muslims aged 21 and above. As always, Edelweiss encourages responsible consumption – never drink and drive.

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