Foodfootage

KUALA LUMPUR, 15 th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape. Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences. See the twist, taste the twist and feel the twist as you enter the world of Tiger Soju Flavoured Lager at the launch party happening at Tropicana Gardens Mall Convention Centre on 10 th May 2024 from 7 PM to 12 AM. At the event, guests can redeem complimenta...